Unfrosted: A Sweet Origins Film with a Dash of Saccharine

The battle for breakfast supremacy in the 1960s

In the 1960s, breakfast belonged to Kellogg’s and Post, locked in a comical rivalry that would change the face of morning meals forever. This high-stakes competition pushed both companies to create the next breakfast revolution, resulting in the birth of the iconic Pop-Tart – and its lesser-known competitor, Post’s Country Squares.

“There’s always a surprise inside the box.” - Marjorie Post

Unfrosted, a heavily fictional reimagining of how Pop-Tarts were invented, takes us on a cereal-iously hilarious ride. Jerry Seinfeld’s character, Bob Cabana, tells a young boy the fantastical tale of how Pop-Tarts came to be. We then warp back to the 1960s, where the rivalry between Kellogg’s and Post reaches new heights.

Bob Cabana and Donna, the dynamic duo

Seinfeld throws in a ton of wacky historical cameos, taking some creative liberties with the past for laughs. At one point, the film teases that people like Jack LaLane, Steve Schwinn, and Tom Carvel were brought together to make the Pop-Tarts. In a lighter moment, Donna suggests that even Albert Einstein could have been involved in the invention, if not for his passing.

The comedic chemistry between Seinfeld, McCarthy, and Gaffigan is gold. Their rapid-fire banter and sharp witticisms land every time. The film also throws in fun references to classic brands like Quaker Oats and Doublemint Gum, adding another layer of nostalgic amusement.

The nostalgic charm of classic brands

Unfrosted might not be the best history lesson, but it’s a delicious confection that will leave you smiling. So, sit back, grab a box of Pop-Tarts, and enjoy the ride.

A sweet treat to enjoy with the film