Unfrosted: A Sweet Origins Film that Borders on the Saccharine

The battle for breakfast supremacy in the 1960s

In the 1960s, breakfast belonged solely to Kellogg’s and Post, locked in a comical rivalry that pushed both companies to create the next breakfast revolution. This high-stakes competition led to the birth of the iconic Pop-Tart and its lesser-known competitor, Post’s Country Squares.

“There’s always a surprise inside the box.” - Marjorie Post

Unfrosted is a heavily fictional reimagining of how Pop-Tarts were invented. The film takes creative liberties with the past for laughs, even teasing that one of the experiments led to the birth of a sea-monkey (brine shrimp) ravioli-like creature. Jerry Seinfeld’s playful use of historical figures and his signature humor bring some hilarious punches.

Jerry Seinfeld and Melissa McCarthy in Unfrosted

The comedic chemistry between Seinfeld, McCarthy, and Jim Gaffigan is gold. Their rapid-fire banter and sharp witticisms land every time. The film also throws in fun references to classic brands like Quaker Oats and Doublemint Gum, adding another layer of nostalgic amusement.

Quaker Oats, a classic breakfast brand

In a lighter moment, Donna suggests that even Albert Einstein could have been involved in the invention, if not for his passing. The film’s playful use of historical figures and humor bring some hilarious punches. However, some political references and character cameos might fly over the heads of those unfamiliar with American history.

Albert Einstein, the genius behind many inventions

Unfrosted might not be the best history lesson, but the comedic chemistry between Seinfeld, McCarthy, and Gaffigan is undeniable. The film’s nostalgic value and humorous take on the origins of Pop-Tarts make it a delicious confection.

The iconic Pop-Tarts, a breakfast staple