The Borderlands Movie May Have Bombed, but the Game Franchise is Seeing a Surge in Popularity

Despite the poor reception of the live-action Borderlands film, the game series is experiencing a bump in player interest. We explore the unexpected side-effect of the movie's release.
The Borderlands Movie May Have Bombed, but the Game Franchise is Seeing a Surge in Popularity

The Borderlands Movie May Have Bombed, but the Game Franchise is Seeing a Surge in Popularity

The live-action Borderlands film may have received a lukewarm reception from critics and audiences alike, but it seems that the movie’s release has had an unexpected side-effect: a surge in interest in the Borderlands game franchise.

According to SteamDB, the game recently peaked at 12,379 players, which is a significant increase compared to previous months. This trend is not limited to Borderlands 3; other games in the series, such as Borderlands 2, have also seen a moderate increase in player numbers.

So, what could be driving this sudden interest in the Borderlands game franchise? One possible explanation is that cinemagoers who saw the movie and were disappointed by its lackluster storyline and characters are looking to experience the source material in a different way. Borderlands 3, in particular, offers a rich and engaging gaming experience that allows players to explore a vast open world, complete with a variety of quests, characters, and gameplay mechanics.

Another factor that may be contributing to the game’s popularity is the recent addition of a new feature that allows players to skip the entire main campaign with a new character, provided that they have a max-level character and have beaten the campaign once. This feature, which was introduced by Gearbox, is a welcome quality-of-life update that makes it easier for players to jump straight into the game’s endgame content.

Borderlands 3 gameplay screenshot

As a long-time fan of the Borderlands series, I have to say that I’m excited to see the game’s popularity surging, even if it is indirectly due to the movie’s poor reception. The game’s unique blend of action, adventure, and dark humor has always set it apart from other games in the genre, and it’s great to see that players are discovering (or re-discovering) the series.

In conclusion, while the live-action Borderlands film may have bombed at the box office, it seems that the movie’s release has had an unexpected side-effect: a surge in interest in the Borderlands game franchise. Whether you’re a long-time fan of the series or just looking for a new gaming experience, there’s never been a better time to check out Borderlands 3 and its predecessors.